I have been quite active on Twitter for some time now and have analysed a few thing. I have seen people using Twitter as a mean for marketing their product or services or just self promotion, I do like twitter as a mean for marketing but as I go deeper I see nothing much which can make a difference than the other sites, because my screen is updated with tweets very fast and I miss out a lot of people’s tweets. If one gives time to just analyse the screen, there wont be a chance when you have seen all the tweets quite easily, the problem here is that people have lot many in their following list (even I do have), but I dont see anyone who are able to utilise Twitter as a marketing tool to its full potential, there are many few people on twitter who have understood the real and practical working of Twitter and are able to utilise it efficiently. Twitter is very different from other social media, and is very fast, you need to keep up the pace too.