As the internet advances there are more and more businesses trying to wade their way towards success. The advantage to such venture is great as billions of users across the globe are able to access it. Why would anyone like to start an online business?… the idea is simple as internet ventures tend to start at a very low cost and less overheads rather than starting a store or creating one’s own product, and online businesses are open 24/7… isnt that good?… the bad news is only 10% or maybe less than that are able to succeed in it and the majority of businesses simply dont work out and fail.
You have a website… great! You write astonishing content… really great!… but what’s the use of it if you are unable to generate traffic for it. It is as good as dead, stop wasting time, because without visitor you cant make money. No traffic no sales, no leads, no clicks on your ads nothing to keep things rolling on. Its not just build and people will flow automatically, this theory is all bullshit and nothing is gonna happen, however great content you provide. Traffic is the thing which is the key element towards your successful website. Though there are many means to generate traffic i.e Search Engines, Social Media, Linking, Article submissions etc etc…. Getting traffic to you site can be very very difficult, inspite of having the best design and content will not leave any traces of traffic if you are not ready to market it well. Below I have summarised a few point which can help you in building up the traffic (not huge) but substantial amount of visits can help your website get noticed and move ahead.
Search Engine Optimization
Search Engines have relative larger audience and is a major source of traffic to your website provided your website is listed in the top 3 positions for a keyword or on the 1st page of the search results. Though if you evaluate your self how many pages have you really scrolled on a search results page… On an average nearly 90% users scroll the first 3 pages of the search results page 10% or maybe less go further beyond the 3 pages. Search engines just don’t keep the keyword in consideration but the overall factors i.e how is your page coded, how many times the relevant keywords are appearing on the page, if the keywords are kept bold, if the keywords are present in the title of the article… the list goes on but most important is that it should be easily accessible to the search engine spider… though even if one tries his best one cannot fully fulfill the criteria for a best SEO page and everything depends on how much oftenly you keep your website optimised for the Search Engines.
Link Building
Link building has been an essential part of SEO because it is through these links the Search Engines give relevant values to your website and promote it from one position to another (not always you will be reaching the top). Link build is nothing but mutual exchange of links to your website from other website. But most important are the links from websites which belong to a similar niche of your website. The more the links pointing to your website the better, infact those are counted as votes for your websites. The more votes your have the better your position in Search Engine. Talking about votes (links) doesn’t mean you go on rampage and start with huge list. Remember Search Engines are quite intelligent (dumbass) if they find lots of links pointing out in a day or two they may get your website in to being a spam. So be patient and try to build up around 30-40 links per day and you will be in a very good position in a couple of months.
Pay Per Click
Pay Per Click is one of the best medium to generate traffic to your website but you need to invest to get them, because everytime an internet user clicks on your ad you end up paying. It is a good procedure if you plan to sell out some stuff from your website or if your are good at playing with adsense and adwords at the same time. If you are having a content based website then your need to think over again how you can utilise Adwords and Adsense to generate traffic as well as good income. But I seldom use this cause I really dont have much idea on that though I know and have tried a few times on paying less in Adwords and gaining more through Adsense but that is upto you how you can benefit yourself using this method. On to my research comparision I have found that I really have invested my clients money in Adwords more and gained less as compared to what I have invested in Facebook ads and gained the traffic. On to this I found that Facebook gets me more traffic than Adwords due to the competitive keyword. It depends on you what and how you choose.
Affiliates
Affiliates are companies, organizations, indiviuals who offer to pay you commission on their sales revenue. Affiliates send traffic to you website through a link representing your business/website on their website. If a prospective customer buy’s or sign’s up you get a commission from that transaction. For this to work you need to signup with affiliate networks and offer a lucrative commission that can attract affiliates to signup and promote you. For getting the best results it is very necessary that you communicate on regular basis with you affiliates and by paying them on time. After all every one need money in their pocket the sooner and better you give the more other people will work for you. In short Affiliates is nothing but making other people work for you (no doubt you pay them) but they get paid only if a sales occur and 95 out 0f 100 will just browse the site and leave without purchase but you eventually gain traffic to your website. And the other 5 who purchase makes you more profitable by purchasing the product you sell. Overall its is always a win win situation either in terms of traffic or in terms of sales.
To conclude, succeeding online can be difficult but rewarding. If you use these methods to help you in your research and application of a business and marketing strategy, along with sacrificing time and putting forth a strong effort there is a good chance that you will be successful with your online business.