Pe
rsonal branding is a whole new approach to marketing. Now, instead of simply working on increasing the popularity of the company brand name, more and more people are working on increasing the branding of their own given name. Many have done it. Celebrities are the best example for personal branding. Business people and celebrities such as Donald Trump with Trump Towers, Martha Stewart with her Martha Stewart Home Décor line and Oprah Winfrey with the Oprah Show and ‘O’ magazine are all prime examples of personal branding. Perhaps that is a great contributing factor to their multi-million dollar empires.
So what is it? It’s simply a way of getting the name of the person out there instead of the name of the company or entity. OR – the name of the person becomes the name of the company or entity. Not everyone has jumped on the bandwagon, though. (more…)