Twitter is becoming the prime testing center for businesses to explore the social media landscape. What started out as an easy way to keep updated with friends and family has now exploded into an online marketing phenomena. More and more, businesses are realizing that they need to jump on board with this popular communications technology. The issue for many businesses, though, is that they don’t know how to do it.
So how does it work? The fact of the matter is that using Twitter for businesses is quite similar to those who use Twitter as a personal social tool. This social networking website allows anyone – a business or a regular person – to write messages that are 140 characters or less. Imagine getting continual opportunities to get the attention of potential and current customers by simply sending out an effortless Tweet, (also known as a Tweeb for businesses). (more…)