Reviews for any website are incredibly beneficial in more than one way. They can greatly help in the last step of the buying cycle – research. You see, when someone wants to make a purchase, usually they will search for reviews to see what other customers had to say about the product or service in question. Reviews posted online about your products or services can mean the difference between a new customer and a passerby. In addition to helping to close sales, reviews can also help your website to rank on Google.
So how can reviews help your website to rank on Google? While it’s true that no one knows the exact algorithms that Google uses to determine which websites will rank the highest, we do know some key elements that play a large role in the decision making. (more…)
The more important question to ask is why shouldn’t your residential community use social media? There is virtually no drawback to begin utilizing social media for your community; yet, there is so much to gain. The benefits of social media for communities are every bit as great as for individuals. It is a way to bring together everyone in your community regardless of their age, race or gender. Indeed, social media is something that every community should use.